This section contains answers to the questions most frequently asked by our clients.
What is hosting?

Hosting is a service for providing resources for placing information on a server with permanent access to the Internet.

Simply put, physical data resides on a hard drive connected to the Internet. These are usually the following files:

  • cms files;
  • photo / audio / video content;
  • database.

Hosting quality depends on many factors. If necessary, we host sites on the servers of trusted hosting companies.

What is a domain?

Domain is the name of the site, its online address, location on the Internet. On the technical side, a domain address is a record in a database. When a user specifies a domain name in the search bar, the computer understands which site to display and to which address to send the request.

Domain (domain name, domain address) – “name” of the site. Domain and site are often confused, but they are not the same thing. A site is the web pages that are displayed on the internet, that is, content. And the domain of the site is its unique “address”. If your site doesn’t have a domain, users simply won’t find their way to it and won’t see the content.

How to measure website loading speed?

Site loading speed is one of the ranking factors for search and user experience. Long loading times have a negative impact on ranking. Both Google and Yandex prefer fast resources.

If a website is loading slowly, neither search engines nor users will love it. Therefore, website promotion does not take place without a study of usability, and usability always includes speeding up page loading.

Google PageSpeed ​​Insights is the official Google tool for testing website loading speed. One of the most used among webmasters and SEOs.

It is also the most popular SEO tool for website analysis. He can determine the download speed of the desktop and mobile versions and give recommendations on how to increase it. It shows how fast the page was loading for real users.

Shared hosting vs VPS / VDS

Shared hosting is a server with large resources, limited for the user at a rate.

VPS server is a server with limited resources at a tariff, but the user has no restrictions due to full access to the server.

On shared hosting, all server settings are made by default, since there are many clients at once. That is why, in some cases, shared hosting can work faster than VPS of the initial tariffs, where the server needs to be configured additionally.

But at the same time, on shared hosting there is no way to radically change the server settings for the site and optimize the work. In this case, we recommend using at least a line of powerful processors on VPS and hosting, and then, based on the requirements for the server, choose the level of the tariff plan.

If your budget allows you to rent a VPS / VDS, then we recommend that you do so.

SEO - Search Engine Optimization

SEO (Search Engine Optimization) is a set of measures to improve a site for its ranking in search engines.

In simple words, this is a certain set of tasks, after completing which, your site will have a greater chance of getting into the TOP-10 results of search engines (such as Google, Bing and Yandex), which means it will bring more users.

It should be borne in mind that today for effective SEO-website promotion it is not enough just to complete a number of tasks: such a simple and magical step-by-step instruction simply does not exist. It is rather a difficult and complex work. So, for successful promotion, your website must meet a number of parameters.

Our web studio promotes sites in the TOP-10 Google, Yandex within 3 months.

SMM - Social Media Marketing

SMM (Social Media Marketing) is the use of social platforms as channels to promote a brand, increase a target audience, drive traffic to a website and increase sales.

Social networks such as Facebook, Instagram are the backbone of SMM.

Our company does not provide SMM services. Everyone should deal with their specific tasks.

We can recommend an SMM specialist for you.

We specialize in the creation of websites, online stores, as well as website promotion for SEO.

ROI - Return on Investment

ROI (Return on Investment) is the rate of return on investment. In simple words – return on investment. This metric shows how profitable or unprofitable a project or product is.

It measures the return attributable to a specific investment.

This value is calculated as a percentage. If the indicator is above 100%, it indicates the profitability of capital investments, and if it is below 100%, it indicates a loss.

PPC - pay per click

PPC (pay per click) is a payment model for online advertising in which an advertiser pays for clicks on an ad.

In a little more detail, this is a model of broadcasting an advertising offer to a target audience, in which the amount is deducted from the budget not for the number of ad impressions, but for a click on it.

In the understanding of an online business owner, a click is a paid transition of a visitor to the landing page of the site.

What is an NDA?

A non-disclosure agreement (NDA) is an agreement between two parties that prevents the leakage of confidential information.

CMS - Content Management System

CMS (English Content Management System) is a site content management system. In professional jargon, CMS is also called a “site engine”. According to the agency W3Techs, more than half of the sites on the Internet operate on CMS. Examples of CMS: WordPress, Joomla !, OpenCart.

In practice, a CMS is a web application where people build and maintain websites. The main advantage of CMS is that you don’t need to know programming to create a website and work with it.

What is a PWA?

PWA or Progressive Web Application is a technology that allows customers to install your site on a smartphone as an application. It translates into Russian as “progressive web application”.

Now there is no need to develop a separate website, an iOS application and an Android application. It is enough to have and maintain only a website.

For your convenience, we have collected the most frequent questions that we encounter in the course of our activities.

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