Kapitan

E-commerce Website Development for Kapitan – Tires & Wheels Online Store

Kapitan is an online store specializing in tires and wheels for passenger cars and commercial vehicles. The client required a full-featured e-commerce platform capable of handling a complex product catalog, advanced filtering, multilingual support, and integration with internal business systems.

The primary goal was to create a fast, user-friendly online store where customers can quickly find suitable products based on practical criteria, while ensuring reliable backend processes and strong search engine visibility.

User-Centered Design and Clear Product Presentation

The website was designed with a focus on clarity, usability, and efficiency. The interface follows a structured, functional layout that prioritizes product discovery and ease of navigation.

Product listings and individual product pages were carefully structured to present technical information, pricing, and availability in a clear and readable format. This allows users to make confident purchasing decisions without unnecessary friction.

Advanced Filtering on the Homepage

A key feature of the project is the advanced filtering system implemented directly on the homepage. Users can quickly search for tires and wheels by:

• Season (summer, winter, all-season)
• Brand
• Vehicle type and usage

This approach significantly reduces the time needed to reach relevant products and improves overall conversion by guiding users from the first interaction.

Performance and Technical Foundation

High performance was a core requirement due to the size of the catalog and frequent data updates. The website includes:

• Optimized loading speed for category and product pages
• Clean, efficient codebase
• Stable performance under high catalog load

Structured data (microdata) was implemented in accordance with SEO requirements, improving product visibility in search results and supporting rich snippets.

Product Structure, Categories, and SEO Readiness

The store features a well-organized catalog with clear category logic and detailed, SEO-friendly category descriptions. The website was developed in full compliance with a technical specification provided by an external SEO agency, ensuring correct indexing, crawlability, and long-term search performance.

Multilingual Implementation

The website was launched with multilingual support, allowing Kapitan to serve different language audiences within a single, unified platform. This setup supports business growth without the need for future structural changes.

Integration with 1C CRM

A critical part of the project was the integration with the client’s internal CRM system – 1C. Product data, availability, and business processes are synchronized with the external system, ensuring consistency between the website and internal operations and reducing manual workload for the client’s team.

Result

The project resulted in a fast, scalable, and technically robust e-commerce platform tailored specifically for the automotive retail segment. Kapitan received an online store that combines strong usability, advanced filtering, SEO-ready architecture, and seamless integration with internal systems.