The PWA (Progressive Web Apps) technology was announced by Google in 2015. It has yet to gain widespread adoption, as most market players are only starting to explore its new possibilities. However, large corporations, including Twitter, Aliexpress, Starbucks, and others, are already using PWA applications in addition to their main ones.
Simply put, websites built on Progressive Web Apps can be installed on a smartphone like an application. Why is this necessary? For fast performance and loading, sending notifications to the desktop, integrating with other services and phone system programs.
The three basic principles of PWA:
Let’s break down how the technology works with a simple example. Imagine you are an average buyer who has gone to a sushi and roll delivery website. At the bottom of the page, you see a notification – “20% discount when ordering through the app.”
Naturally, this seems attractive to you, and you click on the red button underneath the text. After that, the application automatically installs on your smartphone – without going to the market or other third-party services.
You get a discount, and the delivery owner gets access to your notifications. Now they can send push notifications about new promotions, menu items, discounts, and contests.
This method of promotion is much more effective than marketing emails, which, let’s be honest, are not always read.
Progressive Web Apps have many advantages.
These include:
Among the disadvantages are limited capabilities. PWA cannot obtain the same permissions as a full-fledged application. Additionally, such sites are not supported by all browsers. Notifications do not work on Safari on iPhones.
Website apps have their development requirements:
If your website meets these requirements, PWA can be implemented. Such solutions are most relevant in deliveries, online stores, media and news portals, and network companies.
PWA is a relatively new technology, but it has already proven its effectiveness.