STI Garage Door

Long-Term Website Growth Through Design, Local SEO, and Continuous Optimization

STI Garage Door is a multi-location garage door company serving Maryland, Washington DC, and Northern Virginia. Our partnership began in 2017 and has grown into a long-term collaboration focused on website development, Local SEO, Google Ads management, and continuous digital growth.

Rather than treating the website as a one-time project, we have continuously refined and expanded it to support the company’s evolving business goals, improve user experience, strengthen search visibility, and create a scalable foundation for future growth.

The current version represents the third major redesign since our collaboration began. Every redesign has been driven by real business needs, SEO improvements, technical advancements, and years of performance analysis.

Scope of Work

• Third complete website redesign
• Long-term website development since 2017
• Complete information architecture redesign
• Local SEO strategy with dedicated city and regional landing pages
• Residential and Commercial service ecosystems
• Service-specific landing pages covering the company’s complete offering
• Brand-specific pages for garage door manufacturers and opener brands
• Expansion into Gate Repair and Installation services
• Continuous blog development supporting topical authority
• Improved internal linking and website structure
• Core Web Vitals and performance optimization
• Structured data implementation across the website
• Continuous UI and UX improvements based on user behavior and business growth
• Ongoing WordPress maintenance and technical support
• Google Ads management and campaign optimization

Today, Optima Design is responsible for the website’s continuous development, Local SEO strategy, and Google Ads optimization. Managing website design, architecture, SEO, and advertising within one long-term partnership allows us to make faster strategic decisions, maintain consistency across every stage of the project, and continuously improve the company’s online presence.

This project demonstrates our approach to building websites that are not simply launched, but continuously improved. It reflects nearly a decade of strategic development, making STI Garage Door one of the strongest examples of scalable website design, Local SEO, and long-term digital growth within the home service industry.